Interesting article by Richard Florida in the Atlantic Monthly
Light bulb war a dim idea
AP Photo
Industry: Light bulb war a dim idea
Big Business usually loves it when the GOP goes to war over federal rules. But not when it comes to light bulbs.
This year, House Republicans made it a top priority to roll back regulations they say are too costly for business. Last week, the GOP won a long-fought battle to kill new energy efficiency rules for bulbs when House and Senate negotiators included a rider to block enforcement of the regulations in the $1 trillion-plus, year-end spending...
Click to read the article
Thanks to Chris Jornlin for sharing
Income Inequality
Income inequality is rising in the United States as shown by the graph above and a CBO study completed in 2011. Read the article on Wikapedia at:
http://en.wikipedia.org/wiki/File:Gini_since_WWII.svg
The Beige Book
WHAT IS THE BEIGE BOOK?
The “Summary of Commentary on Current Economic Conditions by Federal Reserve District,” report commonly known as the Beige Book, is published eight times per year. Each Federal Reserve Bank gathers anecdotal information on current economic conditions in its District through reports from Bank and Branch directors and interviews with key business contacts, economists, market experts, and other sources. The Beige Book summarizes this information by District and sector. An overall summary of the twelve district reports is prepared by a designated Federal Reserve Bank on a rotating basis.
Hong Kong in Honduras
An ambitious development project aims to pull a Central American country out of its economic misery. Can it work?
TRUJILLO is a sleepy backwater, but one with a lot of history. The beautiful bay surrounded by lagoons and mountains on the northern coast of Honduras was where Christopher Columbus set foot on the American continent during his fourth voyage in 1502. But in a few decades, it might be known for something entirely different: being the Hong Kong of the West. Scores of skyscrapers and millions of people could one day surround the natural harbour. The new city could dominate Honduras, today one of the poorest and most crime-ridden countries in Central America, becoming a magnet for most of the region’s migrants.
The prospect may sound fantastic, but this is the goal of an ambitious development project that Honduras is about to embark upon. In a nutshell, the Honduran government wants to create what amounts to internal start-ups—quasi-independent city-states that begin with a clean slate and are then overseen by outside experts. They will have their own government, write their own laws, manage their own currency and, eventually, hold their own elections.
Thanks to Bill Whited for sharing.
Social Marketing
Social Marketing is a low cost and effective way to market your organization, business or yourself. There are many different ways to use the internet and social marketing to promote your business and organization. The following is one way.
Start with a simple blog, which is short for web log. It is a simple web site. You try to make your blog interesting to your intended reader. You can just have entries originated by you, but it will probably be more interesting if you add content from other similar web sites. It takes a little time to figure how to do it, but essentially you are linking other similar web sites, blogs, twitter, facebook, linkedin and other sites to your blog. As they write new content it appears on your site. My examples below:
Simple One Page Blog:
More Complex Blogs:
First step for you? Create your Blog. For blogging I prefer blogger.com which is free and part of google, but there are numerous other free and low cost services. You can get up and blogging in a few minutes, although it will take some time to learn the tricks. Try it, you will like it.
Start slow and easy.You can write many blogs if you wish. You may wish to have one that is just your resume or brochure that does not change very often. My example is:
The address of the blog is a little long. You can purchase a .com address to make the address easier to remember, and have it automatically forward to your blog. This costs about $75 for ten years from GoDaddy or Google or other sources. My examples below:
After you have your blog up and running you will want to join other social networks which will compliment your blog. There are many different social networks. These are the ones I use.
http://www.facebook.com
Use the same or very similar name for all the systems. If you are marketing a company or yourself, use the name of the company or your name.
After you have your blog working, write a short blast on Twitter, Facebook, and Linkedin, directing people to the blog. Update all of them each time you write a new blog entry.
You will want to reach out and find others in your group and link with them. You want to let them know what you are doing without becoming obnoxious about it.
Use the blog as the main focus - Put information on the blog that your target audience will find interesting. I use the other services to point people to the blog.
My Examples - And I am older then dirt.
If I can do it - you can.
http://www.facebook.com/craighullinger
Pictures are worth a 1,000 words. A photo of yourself can be used. If you look like me, a distant fuzzy shot is best. I am a city planner, hence the map.
You can also use direct email to your contacts. I usually just send a link to my blog to my contacts so if they are interested they can go to the blog, or if not, just delete the email. You should send the email to an undisclosed@list.com with the actual addresses to a bcc address - that way spammers won't pick up the addresses and harass your email contacts.
It is your choice whether you use a simple email format or one with an attractive photo or letterhead - the attractive letter head looks nice but takes longer to open and will not work on everyone's computer.
Social marketing is evolving rapidly, but you can get underway quickly with no cost and a little effort. It takes a reasonably computer savvy person a couple of hours to get all this up and running, and then some time to develop a little skill.
The buttons at the bottom of the entry make it easy for people to send your blog address to their friends on Facebook, Buz, or Twitter.
The buttons at the bottom of the entry make it easy for people to send your blog address to their friends on Facebook, Buz, or Twitter.
309 634 5557
Urban Forests
Poor air quality leads to health problems according to the American Society of Landscape Architects. The video explains how urban forests provide environmental benefits.
"Urban forests reduce energy use by providing shade in the summer and wind breaks in the winter, reduce stormwater runoff, remediate soils, and provide animal and plant habitat."
Urban Forests = Cleaner, Cooler Air from ASLA on Vimeo.
Full Story: Urban Forests = Cleaner, Cooler Air
http://dirt.asla.org/2011/10/05/urban-forests-cleaner-cooler-air/
Source: American Society of Lanscape Architects, December 15, 2011
Small Homes, Sustainability
Sustainability equals a smaller footprint - small homes, small cars. These are too small for most people. And of course if they are used as a second home they increase our footprint - not decrease it.
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Master Planning Institute - Department of Defense
"MAKE NO SMALL PLANS" – DANIEL BURNHAM
The United States Department of Defense spends more than $10 billion annually on design and construction at its sites across the globe, making it the largest developer in the world. Installation planners play a key role in this development process and installation planning is increasingly important. Moreover, in light of global realignments, the DoD will task many installations with additional missions. Also, emerging threats require the application of appropriate Force Protection measures at all scales. And requirements for sustainable design add another layer of complexity to the planning process.
Students who attend courses in the DOD Master Planning Institute will learn how to integrate planning history, theory, and application in their own work. They will learn how to make real plans, develop compelling graphics, and connect their planning efforts with DOD policies. These hands-on courses are appropriate for all DOD personnel and contractors interested in learning about the planning process and in learning ways to make and improve master plans.
Historic Preservation
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Grassroots Planning
Can grassroots planning save what's best of a rapidly suburbanizing community?
Not long ago, Newton, County, Georgia, was classic rural America: a few small towns, some historic buildings, and a lot of farming. But the county has had the good (or bad, depending on your point of view) fortune to be 30 miles from the center of one of the world’s most rapidly expanding cities, Atlanta. And it is smack in the path of the tsunami of suburban sprawl that is emanating outward from the Georgia capital.
Click to read the article
Residents of Newton County, Georgia, started from scratch and learned as they went along — eventually finding the right kinds of help and resources.
Not long ago, Newton, County, Georgia, was classic rural America: a few small towns, some historic buildings, and a lot of farming. But the county has had the good (or bad, depending on your point of view) fortune to be 30 miles from the center of one of the world’s most rapidly expanding cities, Atlanta. And it is smack in the path of the tsunami of suburban sprawl that is emanating outward from the Georgia capital.
Click to read the article
Closing Down Municipal Police Departments
A number of municipalities have closed down their police departments. The County usually takes over police enforcement. This lowers costs, but also results in less police in the community. This trend will likely continue as more municipalities face debt problems.
Click to read the article.
Click to read the article.
Border Wars
Interesting article on Chuck Eckenstahler's blog about economic development wars among States. We spend a lot of time and money in competition among governments seeking job producing investment.
http://chuckeckenstahler.wordpress.com/2011/11/27/the-michigan-indiana-border-war/
http://chuckeckenstahler.wordpress.com/
Migration – Geographies in Conflict
Interesting article in the Urbanophile
Replay: Migration – Geographies in Conflict
"It’s an interesting puzzle. The “cool cities”, the ones that are supposedly doing the best, the ones with the hottest downtowns, the biggest buzz, leading-edge new companies, smart shops, swank restaurants and hip hotels – the ones that are supposed to be magnets for talent – are often among those with the highest levels of net domestic outmigration. New York City, Los Angeles, San Francisco, Boston, Miami and Chicago – all were big losers in the 2000s. Seattle, Denver, and Minneapolis more or less broke even."
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